PR: Consultancy, Social Media, Crisis Comms

About us


Edina, Founder & Managing Director

SWOT Communications is a public relations firm incorporated in Malaysia to help companies establish better brands with both  local and international recognition. SWOT is managed by the founder, Edina Dizdarevic and is affiliated to Waggener Edstrom international PR network.

We pride ourselves on our ability to work as an extension of a client’s business and we are committed to knowing your business as well as you do.

Whether you are a big or a small organization, by using the SWOT – ‘Strength, Weakness, Opportunity and Threat’ approach, we tailor-make communications programs, using the best set of tools for your desired goals.

Together with you, we analyze your business, the market and the competition to recommend the best course of action which will carve a unique positioning for your business and build awareness and credibility.


  • In the PR world, there are spin masters and there are consultative partners. SWOT understands the industry landscape, environment sentiments and proactively offers useful insights and advice. Coupled with the passion and dedication they pour into the client relationship, they certainly have qualified as a consultative partner in our books.

    Wing K. Lee, CEO, YTL Communications (Yes 4G)
  • SWOT Communications has done an excellent job in creating a very strong brand for EMC in the Malaysian IT market. SWOT’s people are dedicated, committed and very importantly, knowledgeable. I really appreciated the fact that they took it upon themselves to understand our business and the company’s vision and strategy as well as our own [...]

    K.Raman, Managing Director, EMC Malaysia
  • “SWOT managed the PR outreach for a very important project for us – our sponsorship of the world renowned photographer – Steve McCurry’s first exhibition in Malaysia, which also happened to be his largest ever. SWOT understood our objectives very well and developed creative ideas beyond our expectations that capitalized on the unique opportunity to [...]

    Andrew Chan, PR Manager, Regional Communications Division, Epson Singapore Pte Ltd
  • “SWOT delivers great results. The team is, true to their calling, very personable and creative”

    Dhillon Kannabhiran Founder/CEO, Hack In The Box (M) Sdn. Bhd
  • “SWOT has excellent people to help drive our team’s PR goals and objectives. They are knowledgeable and understand our business well. They are tactful in managing media and have helped, many times over years, in planning and delivering on our PR strategies and plans. They are what I call experts and with them you get [...]

    Muhundhan Kamarapullai, Manager, Programme Management at Multimedia Development Corporation